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Unveiling Excellence: The New Balance x AO 2024 Collection Redefines Tennis Fashion
The 2024 Australian Open (AO) is in full swing, and it’s not just the players’ backhand swings that are turning heads. The collaboration between the AO and New Balance has birthed a remarkable range of high-performance footwear and apparel, setting a new standard for on-court fashion and functionality.
Elevating Style and Performance
The partnership between AO and New Balance isn’t just about creating a collection; it’s a masterclass in high-performance apparel. The phrase “form and function” may be thrown around casually, but in this instance, it perfectly encapsulates a collection that excels in both aesthetics and technical prowess.
Exclusive Access for Tennis Enthusiasts
For avid tennis fans, the entire New Balance x AO 2024 Collection is within reach. Limited edition sneakers, tees, jackets, and various silhouettes are available at the brand-new retail pop-up next to the Rod Laver Arena. Additionally, the collection is accessible online, ensuring fans worldwide can partake in the style revolution.
Crafting Excellence for On-Court Dominance
Announced as the Official Performance Apparel and Footwear Provider of the AO, New Balance has meticulously crafted each piece for optimal breathability and endurance. The collection encompasses everything from high-end performance tanks to flexible footwear, graphic tees, polos, hoodies, and jackets, pushing the boundaries of sports fashion.
A Closer Look at the Apparel
AO Co-Branded Line
Jeff Garabedian, New Balance Apparel General Manager, emphasizes the collection’s focus on comfort, durability, and style. The AO co-branded line caters to diverse tastes, offering bold graphics, vibrant colors, and classic designs. It’s a collection designed for both on-court athletes and tennis enthusiasts across the globe.
Stylish Recommendations
- FuelCell 996v5 SneakersStand out in the crowd with the striking true red color adorned with white and navy accents. The FuelCell 996v5 not only catches eyes but also delivers prime style, comfort, and traction across various activities and terrains.
- Men’s Australian Open Tournament PoloCrafted from recycled polyester with moisture-wicking technology, this polo blends style with functionality. The minimalist framework, AO branding, and discreet zipper make it a perfect choice for on and off the court.
- Graphic Tee Celebrating PartnershipAvailable in blue oasis heather or salt marsh heather, this tee celebrates the exclusive partnership with a signature printed graphic. Lightweight polyknit construction and NB DRY fast-drying technology redefine comfort and performance standards.
- High-Performance Athletic ShortsComplete your athletic ensemble with these lightweight polywoven shorts. Featuring an elasticized waistband, internal drawcord, moisture-wicking technology, and an exclusive logo, these shorts are available in navy and white.
- Modern Retro Athletic JacketBlending retro design with modern materials, this athletic jacket in ginger lemon colorway is a visual delight. With New Balance logo detailing and satin polyester twill construction, it provides both style and comfort across various adventures.
Available in blue oasis heather or salt marsh heather, this tee celebrates the exclusive partnership with a signature printed graphic. Lightweight polyknit construction and NB DRY fast-drying technology redefine comfort and performance standards.The Fan Experience
For those attending the Australian Open, the New Balance store near Rod Laver Arena is the go-to destination for these latest releases. Alternatively, the collection is available online for tennis enthusiasts to explore and embrace a new era in sports fashion. The buzz in the air isn’t just the excitement of the game; it’s the collective cheer for the New Balance x AO 2024 Collection. Don’t miss out on this groundbreaking fusion of style and performance – get on it!
